Unapologetica11y Sunshine
THE PROJECT
Unapologetica11y is a documentary-style series celebrating bold, creative individuals defined by their passions and personalities. Episode 1 features Miss Sunshine, a teacher and creator who is neurodivergent and also lives with a vision disability.
KEY RESULTS:
Over 1M views on YouTube
110.7M impressions
41% CPM beat vs. benchmarks
55% unique reach to new audiences
+5.49pp favorability lift
MY ROLE
I led story and content development, developing the script framework, and partnered closely with our director, in-house creative and accessibility team from concept through final edit and content delivery.